It had to be Ewe

It's insidious. First the Ultra Hip get it, and spread it around. They make a big fuss over it. Do you have it? Did you catch it from someone? Then it filters down to the Less Hip. Through Ultra Hip and Less Hip interactions. Some people post PSAs on how the guilty pleasures start to interupt daily life, and the dangers of such. It's all consuming, bewitching, and beguiling. Being Criminally Unhip, it took a long time for me to contract it. But it is so powerful, I dropped everything to focus all my energy on beating it. *Cue Music* I have... The Clap.